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The 'A' Way - Attitude, Assistance and Adaptability

Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products

Products

Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications

Applications

Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.

simple rates.com

Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations

Locations

With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think


ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.


Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.


Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.


Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.


Alexis Smith
Meininghaus Smith Insurance Group

Call ASL Toll Free at 1-800-368-2095

From Our Blog


Our employee spotlight today shines on Tom Fallucca who excels both in and out of the office. Tom is a Senior Account Manager in our Naperville, IL office that has been with ASL for a little over a year now. Check out the spotlight below to learn more about Tom and learn why he was recently featured in the Chicago Sun Times!

If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed some pretty staggering data relating to social media’s impact on lead generation in the insurance industry.

Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision that will help grow your business. Before we look at how to perform a SWOT analysis, let’s take a look at how performing one can benefit your small business.