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The 'A' Way - Attitude, Assistance and Adaptability

Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products

Products

Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications

Applications

Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.

simple rates.com

Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations

Locations

With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think


ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.


Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.


Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.


Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.


Alexis Smith
Meininghaus Smith Insurance Group

From Our Blog


Does the idea of giving a presentation to clients still make your stomach turn? Do you spend the ten minutes before your presentation trying to work up the nerve to get out there? You are not alone, there are tons of people that have a fear of public speaking and find it challenging to get up in front of others and sharing their thoughts. However, being an effective public speaker is essential to being an effective sales-person.

It’s easy to forget all the behind-the-scenes work that goes into keeping a business up and running. Especially in insurance. Once a policy is quoted and bound, who makes sure those policies are issued? The processing department. It definitely isn’t magic and it is an integral function in ASL’s process. One of the pillars of the Personal Lines division of the Processing Department is Deann Clanton. Deann has been with ASL for 10.5 years, and has evolved into an associate that everyone can turn to for questions and help. It is not uncommon to see Deann floating from desk to desk helping her teammates work through their issues.

ASL’s Midwest Office, located in Naperville, Illinois, is one of ASL’s smaller offices. Josh Velazquez is one of a few producers who work out of our Midwest office. Through eight years with ASL and working in two different offices, Josh has remained dedicated to the company. We asked Josh a few question to learn more about his time at ASL. and also a little about his personal life.