The 'A' Way - Attitude, Assistance and Adaptability

Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products

Products

Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications

Applications

Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.

simple rates.com

Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations

Locations

With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think


ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.


Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.


Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.


Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.


Alexis Smith
Meininghaus Smith Insurance Group

From Our Blog


Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement

One of your top clients receives a gift that she’s been eyeing for months — a platinum and diamond necklace. The next day she calls your office and asks a very important question, “What happens if my necklace is lost or stolen from my home?” Clients often have questions when they have valuable pieces of art or jewelry in their home. Let’s examine three questions your clients may ask when inquiring about coverage for their valuable personal articles.

It’s easy to forget all the behind-the-scenes work that goes into keeping a business up and running. Especially in insurance. Once a policy is quoted and bound, who makes sure those policies are issued? The processing department. It definitely isn’t magic and it is an integral function in ASL’s process. One of the pillars of the Personal Lines division of the Processing Department is Deann Clanton. Deann has been with ASL for 10.5 years, and has evolved into an associate that everyone can turn to for questions and help. It is not uncommon to see Deann floating from desk to desk helping her teammates work through their issues.